what kind of content should i post on my blog
Here's the short answer: a variety of content.
Posting a variety of content helps you achieve three goals:
Okay, so now you want specifics, right? Take at look at these 10 types of blog posts and when to use them…
This is where you teach people how to complete a process in a step-by-step format. If you give people an overview of a process, then you can sell an information product with the complete and detailed steps.
E.G., "How to House Train a Puppy in Three Easy Steps!"
This is where you list things such as resources, gear, your "greatest hits" blog posts, free reports, the best social media posts, the best paid resources and more.
This is a good way to share valuable information, yet make sales or drive traffic on the backend.
E.G., "The Top 10 Tools Every Online Marketer Ought To Use"
This is a useful yet incomplete post that works great for soft selling a related information product on the backend.
For example: If you like this list of lead magnet ideas, then you'll love www.BillVannot.com/plr-lead-magnets
This is just what it sounds like - a somewhat passionate tirade where you express your opinion, often on a controversial topic. This is a good post to make when you're trying to stir up viral traffic.
E.G., "Why I'm Sick and Tired of 'Gurus' (And Why You Should Be Too)!"
The idea here is to share late-breaking news that impacts your audience, and then let your audience know how this news affects them. (And, where applicable, what steps they need to take next.)"
This is a good post to use when you want to establish yourself as an authority in a niche, and/or be the "go to" guy or gal on a topic.
Instead of sharing a pure text post, you might create an infographic instead. This is a good type of post to use when you're sharing data-heavy information. It's also a good choice when you're looking to create viral content.
This is where you create and share tools to help your audience achieve a goal. These tools might include items such as
Worksheets - Checklists - Mind Maps - Cheat Sheets - Planners
These tools work well to help prospects identify and solve a problem, and they're a good introduction to an information product.E.G., "The Get-Out-Of-Debt Worksheet"
InJust as the name says, this is where you compare two products to let readers know which one is right for them. This is a good post to use when you're selling an affiliate offer.
This is where you use a product and then offer your honest opinion about its strengths and weaknesses.
Creating honest product reviews helps you build relationship and trust in the market (think Consumer Reports guides here), and it also helps you sell affiliate offers.
This is where you warm up your leads by sharing the benefits of a product, and then send them on to the sales page. You can use this post to sell either affiliate products or your own products.
So now that you have a good overview of the types of posts, the next question is how do you actually write them? The answer is the easy way. See what I mean by Clicking Here!
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