Sometimes you don't have hours to write and mull over headlines.
When that happens, use these templates to speed up the headline writing process.
1: Get [desired result] in [time period]
This is a promise that is delivered in a certain time period.
Examples:
2: [Social proof] Ask a question
You're providing social proof that what you say is true. And by asking a question, you're actively involving the reader in the topic.
Examples:
3: [Number] Lies About [Something]
Anytime someone is being lied to, they want to know what the lies are and why they're being told.
Examples:
4: [Problem?] [Secret Surprising Shocking Solution]
Anytime you hint that you have information that's not readily available to the public, or that most people don't know, you'll make people curious enough to find out more.
Use words like secret, shocking, surprising, little known, finally revealed and so forth to communicate that you've got something interesting to share.
Examples:
5: The [New Product or Method] that [Somebody] Now Loves
If your audience is skeptical of your product, or if your product is brand new and no one's heard of it, this can be a great headline.
Examples:
6: [Authority Figure] [New Information]
For the 'authority figure' you can use a celebrity, an authority in your niche, a particular organization or whatever.
Examples:
7: [Problem] [Solution]
This one is straight forward and easy to use.
Examples:
And there you have it - 7 headline formulas you can use for subject lines, book titles and of course headlines.
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