Marketing Ad and Sales Letter Tips

The very first thing you MUST understand is that people are motivated by EMOTION. They want YOU to SHOW them how to do a number of things:

Always try to use powerful headlines in your ads, and some simple graphics in your sales letters to get the reader’s attention. Some powerful graphics to use in sales letters are Bullets, Dashes, Check boxes, Numbers and Asterisks.

The KEY thing to remember in writing ad copy and sales letters is putting yourself in the reader’s position.

Your own reactions while reading the ad or sales letter will be a guide as to the effectiveness of your written material. Get a FEW OPINIONS on your ad copy and sales before you use them in your business. Some useful hints in constructing good sales letters are using underlines, exclamation points, capital letters sparingly and highlighting with a second color, yellow works well.

One last hint for your sales letter is to ALWAYS add a P.S. Deadlines and limited supply of freebies should also be included. Your call to action should be emphasized, such as email now. It is VERY important to remember that your P.S. is often read FIRST by customers. So entice your readers to act immediately by putting deadlines and limited time bonus offers in your P.S.

A SAMPLE P.S. is provided here.

PUT POWER IN YOUR WORDS! EMOTIONS SELL!!om