Using Videos to Help Grow Your Optin List

Having a sizeable optin list is a no-brainer for online marketers. A big list means more chances to build relationships and make sales, pure and simple. But many Internet marketers rely on a simple optin form on their website to do the job, when they could hook many more addresses with the addition of video.

There are many advantages to using video to grow your list. Potential customers can see the real authentic you. They are able to connect with you and see your passion. Also, video gives a 3D element to an otherwise flat sales page or website. It’s the closest you can get to talking person-to-person without actually doing that.

And a bonus – often times your video can be shared – by you on YouTube, and by you and others on Facebook, Twitter, Pinterest and other social media channels. It can also be embedded on others’ blogs.

To really seal the deal, you can add an optin form within your YouTube video, and you can also add the form within your video that’s on your WordPress blog.

Don’t think there’s just one way to do video though, there are lots of different ways to use it to grow your list.

Here are some examples:

On your website. Videos on your website can introduce you and your brand, which builds trust and helps people feel okay about giving you their email address. You might want a video on your site to explain how to navigate your site. Of course you’re going to point out where they can sign up for your freebie/newsletter/optin goodie.

Quarterly webinar. Doing a big webinar only once a quarter gives you a chance to build up the momentum and people’s desire to see the webinar, plus it gives you more time to make it info-packed. "How To" videos are perfect here. What do people most want to know in your niche?

Live Q and A webinars. Experts do live Q and A webinars; then they post them wherever they can to help them get seen and hopefully go viral. Not an expert? You can become one by doing a Q and A video on the topic you know something about.

On your sales page or squeeze page. One tactic we see a lot lately is online marketers creating and drip-feeding videos that give good information. These do peak interest in the marketer’s new upcoming products. People have to optin to see the videos, and they do because they know they’re going to get valuable info.

Adding video to your marketing arsenal is a good way to increase your list optins. Make them short, to match people’s attention spans these days, and don’t forget to include a strong call to action.

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