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The opt-in offer is the entry-point of your sales funnel.
This is a free product or service that entices the visitors
to your site to sign up for your mailing list.
Most people are reluctant to give away their name and email
address for nothing more than the promise of quality
content. Your opt-in offer is an incentive for doing so.
When considering what type of product to offer as an opt-in
incentive, you have several options.
EBooks and Reports
EBooks and reports are some of the easiest products for you
to create. An eBook is a PDF that can be viewed on any
computer. A report is a short eBook that can be as few as
seven to ten pages, as long as it helps the reader solve a
specific problem.
Aside from reports and eBooks, your PDF could be a resource
guide, a mind map, a detailed info-graphic, or some other
format that organizes information and/or makes it easier for
people to digest.
Training Courses
Online training courses (or eCourses) are segmented courses
that come with educational aids such as worksheets,
note-taking sheets, chapter summaries, and so on. An eCourse
guides the reader, step by step, through the process of
solving a problem.
An eCourse can be presented in PDF format or by using a
series of emails, videos, or audios. You can offer it
online, by download, via your blog, or as installments sent
via email.
Apps and Free Software
Software programs also make excellent opt-in offers,
especially because of their high perceived value. With the
rise of mobile devices, mobile apps have become increasingly
popular.
These are small software programs that help users do
something through the use of their mobile devices (usually
smartphones). The great thing about this software is that
people will use it often, which keeps you continually on
their radar.
Free Trials
Free trials are offers that let prospects try out your
service for a limited time. Without giving away your full
product, people get a true taste of the value you offer. A
free trial could be a limited-time membership to a paid
website, a limited-time use of your service, or a free trial
of a software program.
The Elements of an Excellent Opt-in Offer
People love free stuff! However, if their interest is to
continue, even a free product offer must deliver results.
It has to be irresistible to your target market and solve
an urgent problem for them.
Your offer needs to be something unique that people won’t
find at the same quality and value anywhere else. This is
especially important considering your competitors are trying
to target the same traffic that you are.
It can also help your cause if your opt-in incentive is a
limited-time offer, because this adds urgency to the deal.
The customer is afraid that if they wait too long, they may
lose the chance to take advantage of the offer.
Finally, since your offer is the main thing that draws in
your customers, it needs to be visible everywhere possible.
Create a landing page for your offer and also put it on the
sidebar of your blog and any other relevant sites. If it’s
just what your readers are looking for, they will become
subscribers.
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